**I received product from Formulate.Co in exchange for this review, however, all opinions are my own**
**giveaway closed**for a free customized set of haircare and how to obtain access codes to get in on the launch below!
When I was first contacted by Formulate to be part of the launch for their customized haircare line, I was so excited. It’s been difficult to find a shampoo that actually works, or continues working past the first few ‘honeymoon’ days. I was even more excited by their promise of clean, earth-friendly, cruelty-free products!
Before I get specific with how it worked, I want to give a shout out to the company, they’ve been phenomenal to work with, especially Abby who has coordinated the launch. Her energy, enthusiasm, and attention to detail really got me excited about the company even before I tried the actual product. Customer care is as important as product performance, and Formulate has proven their commitment to both.
Now, let’s get down to business and talk about the customization process and how the products actually work!
When purchasing Formulate, you first take an easy but detailed online questionnaire. It covers everything from hair history, issues you’d like to solve, future hair goals, to even scent preference. Your truly personalized hair products will be custom made from this information and arrive nicely packaged at your door, ready to solve your hair woes!
BUT. Does it work? Does it do what it says it will do? YES. Yes, it does. A couple of my primary concerns were tight scalp and frizzy hair and it definitely made a difference. I’ve had a hard time finding a shampoo that didn’t make my scalp tight, or itch, and this made my scalp feel absolutely wonderful. It also defined my hair and eliminated frizz without weighing it down, which frankly impressed me the most.
So how to get in on this action?! Enter my giveaway (it takes less than 30 seconds and is only active through October 26th!). Comment on this blog post or on my Instagram post to receive one of my ten (yes only ten!) early invite access codes and purchase right away! Formulate is NOT open to the public yet, so this is your chance to get in on it early! 🙂